👀 Digital footprint

What colleges, scholarship committees and employers may see when they look you up, how to clean up your socials, and how to stay safe online. Free, no ads.

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👀 What's a digital footprint?

It's everything about you online: posts, comments, likes, tags, photos friends post of you, usernames, gamer tags, and whatever shows up when someone searches your name. Deleting something doesn't guarantee it's gone, because people can screenshot or save it.

Who might look?

67%of admissions officers call checking applicants' social media "fair game"Kaplan survey, 2023
28%of admissions officers say they've actually checked an applicant's social mediaKaplan survey, 2023
70%of employers use social media sites to research job candidatesCareerBuilder / Harris Poll, 2018
57%of those employers found something that made them not hire someoneCareerBuilder / Harris Poll, 2018

A real example: In 2017, Harvard took back admission offers from at least 10 admitted students because of offensive memes they shared in a private Facebook group chat. "Private" chats aren't really private, and an acceptance can still be withdrawn.

🧹 Clean-up checklist

  1. Google yourself. Use a private or incognito window. Search your full name, nickname and usernames, with and without your town and school. Google's "Results about you" tool lets you ask to remove results that show your phone number, home address or email.
  2. Scroll back through old posts. Archive or delete anything with swearing, mean jokes, drinking or drugs, weapons, or anything you wouldn't show a principal.
  3. Check your tags. Untag yourself from photos you don't want linked to you, and turn on tag approval where the app has it.
  4. Lock down privacy settings. Use the official links below. Check who can see your posts, who can message you, and whether your location is on.
  5. Fix usernames and profile pictures. A username should be something you'd say out loud to a teacher. Use your face or a neutral picture.
  6. Make a professional email address. Something like first.last@ on a free email provider. Use it for colleges, scholarships and jobs. See Email etiquette.
  7. Repeat once a year. Fall of 11th grade is the big one, before applications.

Official privacy help pages

AppWhere to look
InstagramMake your account private. Accounts for under-18s start private, and under-16s need a parent's OK to go public.
TikTokMaking your account public or private
SnapchatPrivacy settings and Ghost Mode (hide your location on Snap Map)
YouTubePublic, unlisted and private videos
DiscordBlocking and privacy settings
XPublic and protected posts
FacebookPrivacy Checkup (Settings & privacy > Privacy Checkup)
Google searchResults about you

🤝 Etiquette online

Before you post, ask: would I be OK if my grandma, a coach and an admissions officer all saw this?

✅ Do

  • Ask before posting photos of friends, and take one down if someone asks.
  • Disagree respectfully, or just scroll past.
  • Leave a group chat that turns mean, and tell a trusted adult if someone is being targeted.
  • Post your wins: projects, art, volunteering, sports, jobs.

❌ Don't

  • Don't assume anything is private. Screenshots are forever, even on disappearing apps.
  • Don't post when you're angry. Wait a day.
  • Don't share someone else's private info, photos or messages.
  • Don't post your school, schedule and address together.
  • Don't pile on in comments or pass along rumors.

Emailing a teacher, counselor, college or coach? See Email etiquette and fill-in-the-blank templates.

🛡️ Stay safe

None of this is meant to scare you. These are the most common problems, and every one of them has a fix. If something goes wrong, it's not your fault, and help is available.

Scholarship and financial aid scams

Sextortion (someone threatening to share private images)

Phishing

Phishing messages rush you to click a link, "verify" an account or share a code. Don't click. Go to the site or app yourself instead. How to spot phishing (CISA)

Oversharing your location

Turn off location on posts and maps, or share it only with people you trust. Snapchat's Ghost Mode is one example. Post trip photos after you get home.

AI fakes

(More in AI & deepfakes.) Fake images and videos of real people can be made from ordinary photos. The FBI says AI-made sexual images of minors are illegal. Never make or share one, and report any you see. FBI public service announcement (Mar 2024)

Sexting, harassment and bullying

These have their own sections below: Sexting, Online harassment, Cyberbullying and Online grooming and sexual abuse.

🔐 Passwords and account security

If someone gets into your account, they can post as you, message your friends or lock you out. A few minutes of setup protects your footprint.

✅ Do

  • Use a long, unique password for each account. A password manager can remember them. Strong passwords (CISA)
  • Turn on two-step login (MFA): a code texted to you, an authenticator app, or a fingerprint or face check. Even if someone steals your password, they can't get in without it. Turn on MFA (CISA)
  • Keep your phone and apps updated.

❌ Don't

  • Don't share passwords, even with a best friend or a partner.
  • Don't share login codes texted to you. No real company or friend needs them.
  • Don't log in through links in surprise messages. Open the app yourself.

If you get hacked

🎣 Scams that target teens

Red flags for almost any scam: someone asks for money or personal info, pushes you to act fast, pretends to be someone you trust, or wants payment by gift card, crypto, wire transfer or a payment app. Warning signs of scams (CFPB)

Fake jobs

Gaming and gift-card scams

"Guaranteed" scholarships

Got scammed? Tell an adult and report it at ic3.gov or ReportFraud.ftc.gov.

🎮 Gaming and Discord safety

Gaming and Discord are great for friends and teams. Your gamer tag, clips and server chats are part of your footprint too.

✅ Do

  • Pick a gamer tag that doesn't include your full name, school, age or town.
  • Set who can message you and add you as a friend to "friends only" where you can.
  • Mute, block and report people who harass you. Leave servers that feel off.
  • Check the safety and privacy settings in each app. Discord has a Safety Center for teens and parents.

❌ Don't

  • Don't move to a private app or video chat with someone you only know from a game.
  • Don't share your address, school, photos or account logins.
  • Don't accept gifts, skins or money from people you don't know offline. That's a common grooming move (see Grooming & abuse).

🤖 AI: honest use and deepfakes

Schoolwork

Rules on AI differ by school, teacher and assignment. Ask if it isn't clear, and say when you used it.

College applications

Common App's fraud policy counts submitting "the substantive content or output of an artificial intelligence platform" as your own work as application fraud. Some colleges, like Yale, say using AI to check grammar or brainstorm topics isn't fraud, but the writing must be yours. Each college sets its own rules, so check the policy of every college you apply to. Common App fraud policy · Example: Yale's AI policy

Deepfakes of classmates

🧘 Mental health and screen time

The U.S. Surgeon General's 2023 advisory says teens who spend more than 3 hours a day on social media face double the risk of depression and anxiety symptoms, and 46% of teens 13 to 17 said social media makes them feel worse about their bodies. Social media has benefits too, like connection and support. Social Media and Youth Mental Health (HHS)

💞 Healthy relationships online

In a healthy relationship, you get privacy, trust and time with your own friends. Digital dating abuse is using texts, apps or tech to control, track or pressure a partner. Types of abuse (love is respect)

Red flags

You never have to share your passwords or send any photo you're not comfortable with. Save threatening messages, tell someone you trust, and contact love is respect: call 1-866-331-9474 or text LOVEIS to 22522. Get help (love is respect)

📱 Sexting

Sexting means sending, receiving or forwarding nude or sexual photos, videos or messages. It's common to be asked: a 2022 research review (Mori et al.) cited by NCMEC's NetSmartz found about 1 in 3 teens (34.8%) have received a sext and 14.5% have forwarded one.

The law: Under federal law, a sexual image of anyone under 18 can count as child sexual abuse material (the law calls it "child pornography"). It doesn't matter that the person took it of themselves or agreed to share it, and a state's age of consent doesn't change that. State laws and school rules vary, so this isn't legal advice. Citizen's Guide to U.S. Federal Law (U.S. Dept. of Justice)

The risks

✅ If someone pressures you

  • "No" is a full answer. You don't owe anyone a reason.
  • Try: "Not happening, but I'm down to talk." Or send a meme or a joke instead.
  • Someone who keeps pushing after you say no isn't treating you with respect. Block them if you need to.
  • Talk to a trusted adult if the pressure doesn't stop.

❌ Don't

  • Don't forward or show anyone else's image, even "as a joke." Delete it and tell a trusted adult if it involves someone under 18.
  • Don't ask or pressure anyone to send one.
  • Don't pay or send more if someone threatens you.

If an image of you gets shared

🚫 Online harassment

Harassment is when someone keeps targeting you online in a way that scares, hurts or embarrasses you. It can look like:

What to do

💬 Cyberbullying

StopBullying.gov defines cyberbullying as bullying over phones, computers and tablets, including sending, posting or sharing negative, harmful, false or mean content about someone, or sharing their private info to embarrass them. CDC survey data (2023) estimate that 16% of high school students were bullied electronically in the past year. What is cyberbullying (StopBullying.gov)

Signs someone is being bullied

These can point to other things too, so check in. Warning signs (StopBullying.gov)

✅ If it's happening to you

  • Don't respond, and don't forward it.
  • Save evidence: screenshots with dates and times.
  • Block the person and report them in the app.
  • Tell a trusted adult. Schools in every state have to respond to bullying, so report it to your school too.

🤝 If you see it (be an upstander)

  • Don't like, share or join in.
  • Message the person privately: "That wasn't OK. You good?"
  • Report the post, and tell a trusted adult.

Don't fight back online. Getting even can get you in trouble too, and the posts become part of your footprint. Cyberbullying can hurt the online reputation of everyone involved, not just the person targeted.

🛡️ Online grooming and sexual abuse

Grooming is when someone, often an adult or an older stranger, builds trust with a young person online so they can take advantage of them. NCMEC says it often starts with compliments, shared interests or likes on your posts. Online enticement (NCMEC)

Warning signs

It's never your fault, even if you replied, sent something or kept it secret at first. You won't be in trouble for asking for help.

What to do

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⭐ Build a footprint you're proud of

✅ Footprint check

14 quick yes-or-no questions. Your answers save on this device only. They aren't sent anywhere or saved to an account.

💬 Where to get help